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In the Sara Robles episode:

Methods to figure out what to charge and how to nurture long term relationships with brands. PR expert Sara Robles discusses how to value yourself and how to make companies take notice of you.

 

Topics:

  • How to pitch hotels for free accommodation – the right way.
  • How to learn what a company needs from you
  • Why email is not the way to build business relationships and some methods that work much better.
  • How to gauge when to push a business relationship further.
  • Why you shouldn’t be “all business”
  • Why its all about stalking.
  • Why interacting in blogger groups can help you find the right businesses too
  • How many people you should email at any given company
  • When you should start talking money
  • The PR Formula for knowing what to charge for your blogging work
  • Why your value as a blogger goes way beyond providing links at a “cost-per-click” rate
  • What to do when campaigns go wrong.
  • How to perpetuate the relationship

 

Sara’s advice on knowing how much to charge:

The PR formula for the value of editorial it’s called AVE (advertising value equivalency). Translated to online, this is what I suggested:
Measure the space (column inches) occupied by an article, for podcast and video, of course, you measure time. Then multiply the column inches (or the podcast duration time) by the ad rate for the exact number of readers (like banners on similar pages).
Add up your costs (if you had any) and add up a 15-30% for credibility/reputation value.
Important! “The use of this technique can perpetuate two major fallacies: (1) that editorial is “free advertising,” and (2) that dollar cost equals dollar value.”
ALSO use this formula just to have an idea about what’s reasonable to charge but always adapt it to your own situation/numbers. I recommend using a mix of formulas depending on the service offered.
More about this:

 

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Weblinks from Sara Robles Episode

World Nomads Insurance – Specifically designed for digital nomads, flashpackers, adventure & long term Travellers – Get a 5% Discount with our coupon code: FOOD5

Trusted Housesitters.com – Use discount code 5DP to get a 15% discount on membership

How to become a housesitting pro in just 3 months.

TBEX – The Largest Travel bloggers event in the world.

Links/Mentions
Viator.com – Tour company that works a lot with bloggers
INTERVIEW GUEST: Sara Robles (Sarification)
The “PR Formula” for calculating what you should charge (See Notes in Topic Section Above)
The NGO charity Sara is working with: http://www.casa-alianza.org.uk/volunteer (Fundraising for kids in South America)
Kash from Budget Traveller http://budgettraveller.org/

 

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sarafication podcast - learn how to work better with brands to form lasting relationships

 

 

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DISCLAIMER: We are affiliated with TBEX, Trusted Housesitters, World nomads, Lems Shoes, Cabin Zero – all companies we love and support. We are not affiliated with any other of the recommended products on this page. All our opinions, as always, are our own.

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