Do readers take your blog seriously? If they don't, sales are almost impossible to make. We discuss the why and how of Authority and we talk in depth about step one (of many!) towards authority: Self Hosting. CHECK OUT OUR NEW IN-DEPTH SHOW NOTES. As part of our "core concepts" series that will be integrated into our regular Money Mondays schedule, our show notes for these episodes will feature full written explanations of the core concepts that we discuss.